What’s NOT going to happen? Data storage top 10 “non-predictions” for 2024
In the spirit of innovation and forward-thinking, European Electronique took a distinctive twist on the typical annual predictions. Peering into the future revealed endless potential, but let’s be candid—not every technological promise was on the immediate horizon. With this in mind, our Hybrid Cloud Solutions team shared a list of ‘non-predictions’ for the year in data storage and related technologies.
At European Electronique, where our expertise in bridging technology and education was honed over years of dedication, we had observed the flurry of ‘annual predictions’ becoming a bit of a trope. Analysts and thought leaders were in a sprint to publish their forecasts. So for 2024, we offered a playful yet informative twist: ten things we believed wouldn’t come to pass within the sphere of data storage and related technologies. We explored this with a touch of humour and realism.

All Data Ascending to the Cloud: The cloud had been the watchword for two decades, and Microsoft Azure’s growth was a testament to this trend. With the cloud computing market ballooning, we still weren’t at the point where all data had its head in the cloud, mainly due to concerns about security and reliability. Despite the allure of cloud solutions like our own Freedom product, a full migration to the cloud wasn’t anticipated just yet. Freedom offered a secure and adaptable alternative that addressed concerns over security and data sovereignty.
Global Cryptocurrency Domination: Despite the buzz and the bustle around digital currencies, a total switch from traditional financial systems to the enigmatic world of cryptocurrencies wasn’t on the cards for 2024, thanks to a maze of regulatory challenges and public scepticism.
AI Job Market Chill: On the contrary, the AI and Machine Learning sector was set to remain ablaze. Interest in these roles wasn’t cooling down anytime soon, especially with big tech still scouting for top talent.
Tech M&A Taking a Breather: Not likely. With tech giants like Apple and Google brimming with cash reserves, and the AI gold rush in full swing, the only breather predicted was for a sprint to the next acquisition.
Cyber Threat Elimination: As much as we dreamed of it, a cyber-secure utopia wasn’t expected to materialise by 2024. The dynamic landscape of cyber threats ensured that this cat-and-mouse game continued. Cybersecurity remained a cat-and-mouse game. Freedom’s robust security features ensured that while threats evolved, data stayed protected.
Quantum Computing on Every Desktop: Quantum leaps in computing were happening, but we weren’t quite ready to find quantum machines on our desks by next year due to the sheer complexity and cost involved.
Personal Flying Car Gridlock: It was a fanciful thought, but regulatory, safety, and infrastructure hurdles meant we wouldn’t be navigating aerial traffic jams in our personal flying cars by 2024.
Martian Colonisation: “Occupy Mars” may have been a trendy slogan, but establishing a human colony on the Red Planet was a feat that was still out of reach for 2024, despite what the space enthusiasts’ t-shirts claimed.
Broad Adoption of Brain-Computer Interfaces: While BCIs held promise, particularly for medical applications, they weren’t going to be replacing our smartwatches or becoming a part of everyday life for the average person in 2024. Brain-Computer Interfaces may not have been for everyone in 2024, but Freedom connected users with intuitive interfaces that enhanced interaction and collaboration.
Autonomous Commercial Flights: The skies would still need their human pilots for some time, even as drone technology advanced. So for those dreaming of a career in the clouds, there was no need to detour to Wall Street just yet.

A Look Back at Our Commitment to Technology and Education
As we continue to navigate the intersection of technology and education, we embraced both the vision of the future and the reality of the present. Our commitment isn’t just to forecast the next big thing but to deliver tangible, robust solutions that schools, universities, and businesses could rely on, then and there.
We are ready to help you learn more about how our hybrid cloud solutions could support your data storage needs without getting lost in the clouds of tomorrow.
At European Electronique, our vision for the future is embodied in our Freedom product – a hybrid cloud solution that combined the best of technology with practicality and security, ensuring that the educational and business needs of the day were met with tomorrow’s aspirations in mind and both the vision of the future and the reality of the present. Our commitment is not just to forecast the next big thing but to deliver tangible, robust solutions that schools, universities, and businesses can rely on here and now.